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Four Cornerstones of Business Success: 3. Values

  Arthur F. Rothberg, Managing Director, CFO Edge, LLC  
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  Article Summary  
  What Are the Core Company Values That Drive Your Business?  
Continuing with our "Four Cornerstones of Business Success" series, this article discusses the core company values that drive your business.

Frequently values are linked more to the personal rather than the business realm, but businesses have values, too.

At the heart of your business' very being, values generate priorities and beliefs about your company, your people, and your products and services.

Reviewed in this article are five questions to ask when defining company values, as well as a number of recommendations on the process of drafting a values statement.

Discussions with your management team and employees and drafting your company values statement are the first steps in defining your company values.

And then sharing it with your employees, customers, vendors and other stakeholders raises awareness and clarity about your company’s beliefs and priorities.

Links to all articles in the series are provided here:

Four Cornerstones of Business Success
1. Corporate Mission
2. Long-Term Vision
3. Company Values - This is the Values article.
4. Corporate Culture

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