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Four Cornerstones of Business Success: 2. Vision

  Arthur F. Rothberg, Managing Director, CFO Edge, LLC  
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  Article Summary  
  Your Long-Term Vision: Where Do You See Your Company in the Future?  
This next article in our "Four Cornerstones of Business Success" series looks at the second cornerstone, long-term vision and where you see your company in the future.

Creating a long-term vision is of critical importance, and you are the only person who can do this.

Reviewed are the differences between vision and mission, an example of a successful corporation's long-term vision, and questions to keep in mind when you think about your short-, medium-, and long-term visions.

As leaders of their organizations, Los Angeles and Southern California executives carry the responsibility for creating long-term visions for their companies - along with sharing them with customers, employees, investors and partners in ways that convey the importance of their visions as blueprints or roadmaps to where their companies will go in the future.

Links to all articles in the series are provided here:

Four Cornerstones of Business Success
1. Corporate Mission
2. Long-Term Vision - This is the Vision article.
3. Company Values
4. Corporate Culture

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