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The Role of Finance in Creating a Customer-Centric Culture

 
  John W. Braine, Partner, CFO Edge, LLC  
   
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  Article Summary  
Grounding business actions in a deep understanding of what customers want is essential, and it's helpful to look at the role of finance in creating a customer-centric culture.

As departments collaborate, share data and innovate, they discover customer patterns that support product and service delivery better aligned with constantly-evolving customer needs.

Without strong and rapid cross-functional innovation, finance and other departments put competitiveness, market share and revenue at risk.

Reviewed in the full article are four process and mindset elements that need to accompany collaboration tools, as well as three benefits of committing to continuous innovation.

Los Angeles and Southern California business leaders recognize customer attraction and retention spring from a customer-centric culture and may be looking at ways to enhance their cross-department collaboration and innovation.

A conversation with an on-demand CFO services provider can be beneficial: a professional of this nature brings a successful track record working with teams to gather and analyze data, apply discoveries to generate innovative customer approaches and realize improved performance in multiple areas.

  Open as PDF Open the entire article as a downloadable PDF (No form completion is requested.)  
     
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