“It’s better to give than
to receive.” Most of us probably heard this from our parents at some time when
we were kids growing up. Of course, it didn’t make much sense when you were a
kid — how could giving your toys away to someone else possibly...
In a previous article, we
talked about how referrals are the “holy grail” of sales and marketing for most
Los Angeles and Southern California business owners and entrepreneurs. A
referral effectively “pre-qualifies” you in the eyes of a prospect, giving you
a tremendous leg up on the competition when...