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How Outsourced CFO Services Can Help Your Business Do Better Than "Fine"

  Arthur F. Rothberg, Managing Director, CFO Edge, LLC  
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  Article Summary  
A number of Los Angeles business leaders we talk with share their perceptions that things are going well. Steady sales, good profits, and happy customers and employees combine to make them ask, "Why do we need to bring in a financial consultant right now?"

It's not difficult to understand why businesses want to stay in a comfort zone when things are going relatively well, but risks arise when a high comfort level with the status quo limits an open view to opportunities for even greater performance, profitability, and growth.

This article draws a comparison between Newton's Law of Inertia and the way executives sometimes settle for the way things are today. Discussed are several reasons why a stance based on challenging the status quo can deliver both incremental and exponential benefits.

Falling into inertia can be dangerous for Los Angeles and Southern California business leaders - especially those whose companies are doing relatively well. Just because their company is "doing fine" doesn’t mean that it is maximizing its financial resources and performance. By bringing in an outsourced CFO services provider, executives can benefit from the perspective of an outside financial expert who can identify opportunities, share industry best practices and help them challenge their status quo.

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