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Going Public: Making the Decision

  Arthur F. Rothberg, Managing Director, CFO Edge, LLC  
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  Article Summary  
In a recent article, we talked about the pros and cons of taking a company public via an initial public offering, or IPO. The allure of an IPO can be strong, as it may represent the chance to cash in on a lifetime of hard work spent building a company. But there are potential drawbacks to going public as well, including the cost, a loss of control, and pressure to meet the expectations of investors and other new stakeholders.

If your company has reached a certain size and wants to continue to grow, you may be faced with the going public decision sooner rather than later. There are a number of questions you and your management team should consider as you weigh this critical decision.

This article poses and discusses six key questions that should be considered in making the decision to go public or not. Areas addressed include financial performance, future growth, the management team, market positioning, industry trending and annual revenue. Also addressed is the composition of your IPO team.

The going public decision is one of the biggest that Los Angeles and Southern California CEOs and CFOs may have to make if they want to take their companies to the next level. Many factors go into this decision, as we’ve discussed in these articles. An outsourced CFO services provider can help you answer the questions we’ve raised here, walk through the decision-making process with you, and serve a valuable role on your IPO team if you decide that going public is the right move for you.

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