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Cash Flow Management During Good Times and Bad

  Arthur F. Rothberg, Managing Director, CFO Edge, LLC  
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  Article Summary  
Cash flow is the lifeblood of a business. To survive and thrive, a company must apply cash flow management best practices to support generating sufficient cash from its business operations, investments and other sources to meet payroll, purchasing material inputs and supplies, paying for utilities, making required payments on previously incurred loans, paying required rents or mortgages for facilities, and making investments for future growth.

This article looks at cash flow management with discussions of cash flow challenges; risk factors; strategies for accelerating cash intake and managing payables; handling cash shortfalls; cash flow in healthy companies and turnarounds; and cash flow forecasting with approaches like the 13-week cash flow model.

Los Angeles CEOs and CFOs are normally able to monitor and manage their cash flow so that they are in a liquid position to meet their required cash outflows. However, if the company’s internal resources are stretched, it may be a good idea to seek external financial expertise such as an outsourced CFO services firm to handle cash flow management on either a temporary or ongoing basis.

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