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Where to Turn When You've Outgrown Your CPA

  Sherry Rahbar, Partner, CFO Edge, LLC  
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  Article Summary  
As their businesses grow, many Los Angeles and Southern California executives face increasingly complex financial issues along with greater needs for decision making-based reporting and long-term strategic planning.

While their Certified Public Accounts (CPAs) provide needed services related to tax returns and financial statements that are compliant with generally accepted accounting principles (GAAP), these services are based on working with historical data.

By contrast, growth, profitability, and greater business success call for a forward-looking approach - strategic planning and forecasting for a company's future - that usually requires a higher level of operational and financial skills.

Seven indicators characterize the need for more forward-looking capabilities, and nine solutions from a CFO services firm help bring next-level success.

A formerly-seated CFO, delivering services on as-needed basis, brings higher-level financial and operational performance expertise in a cost-effective and efficient manner.

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