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Strategic Planning: Do You Have a Clear Vision and Mission?

 
  Arthur F. Rothberg, Managing Director, CFO Edge, LLC  
   
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  Article Summary  
In the context of our recent article on the value of a having a written strategic plan, Does Your Business Do Strategic Planning?, we follow up with identifying your company’s mission and vision.

Answering two questions clarifies your mission and vision: Why does your company exist? Where do you want it to be in the future?

A clear description of your mission let's everyone from employees to customers and stakeholders know what the company is at its core, and the mission statement should be understandable, memorable and concise.

By contrast, your vision statement looks forward to where the company will be three, five and ten years down the road.

As with the written strategic plan, it is the responsibility of the company's leader to spearhead the creation and communication of both.

Los Angeles and Southern California business leaders may be interested in talking with a provider of outsourced CFO services as a professional of this nature brings a proven track record of supporting owners and executives in defining the corporate mission and vision.

  Open as PDF Open the entire article as a downloadable PDF (No form completion is requested.)  
     
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