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The Proper Role of Fear in Business Decision Making

 
  Arthur F. Rothberg, Managing Director, CFO Edge, LLC  
   
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  Article Summary  
The fear of negative outcomes can forestall making important business decisions, and it makes sense for Los Angeles and Southern California executives to periodically assess the proper role of fear in business decision making.

Many times taking their businesses to the next level doesn’t occur because there is hesitation or unwillingness to assume accompanying risk.

Discussed are examples of how fear can negatively impact business growth and five decision-making guidelines to apply to the risk vs. reward equation.

When facing important financial and operational decisions in which fear can play a significant role, it is beneficial to consider bringing in an objective and experienced professional to work with you on a data-based analysis.

A former enterprise CFO working as an outsourced CFO services professional brings a proven track record of successfully weighing risk vs. reward factors - and making recommendations from a perspective that is unclouded by fears and emotions.

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