CFO Edge Logo
  Home > Resources > New Normal Article  

Managing Your Business in the New Normal

  Arthur F. Rothberg, Managing Director, CFO Edge, LLC  
  Open as PDF Open the entire article as a PDF  
  Article Summary  
Since emerging from the recession over three years ago, the U.S. economy has struggled to maintain momentum and limped along at a below-average growth rate. Unemployment has also remained stubbornly high, hovering around 8% nationally and remaining above 10% in California since early 2009.

All of this has led some pundits to declare that the U.S. economy has entered what they are calling a new normal when it comes to growth and unemployment. Whether this is truly the case or not, only time will tell. But in the meantime, many Southern California CEOs and CFOs are managing their businesses as if it were true.

This article looks at strategies for addressing a new normal of slower economic growth, approaches that generally focus on improving the bottom line and top line of your business. Included are three guidelines for cutting expenses and four for growing revenue.

Whether we are in an economic new normal or not, taking steps like these is always a good way for Southern California CEOs and CFOs to boost efficiency, reduce waste and increase sales and profits. An outsourced CFO services firm can help by providing chief financial officer expertise gained in each of these areas -- and many more.

  Open the entire article as a PDF  
Subscribe to CFO Inside Edge

Our monthly newsletter delivers first notice of new white papers and articles plus remarks on performance challenges and solutions. View past issues and subscribe.

CFO or Controller: What's Right for Your Business?
White Paper
CFO or
What's Right
for Your
Outsourced CFO Services
White Paper
CFO Services
Performance Measurement
White Paper
Performance Measurement
Strategic Planning & Forecasting
Year-End Strategic Planning & Forecasting
Planning a Business Exit White Paper
White Paper
Planning a
Business Exit
CFO Edge Blog CFO Edge on Twitter CFO Edge on LinkedIn
Intuit Certifications