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The Importance of Linking Your Financial and Operational Strategy

  Mark S. Becker, Partner, CFO Edge, LLC  
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  Article Summary  
Similar to Los Angeles and Southern California executives valuing the right work/life balance, forward-thinking executives recognize the gains from achieving the right balance when linking financial and operational strategy.

When it comes to the very different perspectives finance and operations can have on the same issues, the well-known phrase, "men are from Mars and women are from Venus," can apply.

For companies to grow and prosper, financial and operational strategy must be in sync.

Reviewed are negative outcomes when goals are not the same and benefits of working with a CFO services provider to sync strategies and plans.

An outsourced CFO takes a holistic view in knowing what and how to measure - and then recommending adjustments needed to ensure maximum effectiveness.

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