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The Art of Giving - and How It Benefits Your Business

  Michael K. Menerey, Partner, CFO Edge, LLC  
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  Article Summary  
We've previously discussed the importance of giving in the context of making referrals, and this article expands on the art of giving and how it benefits your business.

Yes, making referrals to link business owner needs with solution providers is a strong message that you are looking out for others as well as yourself and your business.

Additionally, helping others as often as possible not only serves your contacts well - it also keeps you top-of-mind for them. The key is to continually listen attentively when people talk about themselves.

Discussed are more ways to give in general: ask yourself how you can help a business owner solve problems, share advice if appropriate, and get involved with charities.

Giving more of yourself in all your daily encounters helps you to be remembered as selfless and interested in the needs of others - good traits when it comes time for your business and personal contacts to make their own referrals and share new opportunities about which they hear.

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