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Should You Consider Growth Through Acquisition?

  Arthur F. Rothberg, Managing Director, CFO Edge, LLC  
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  Article Summary  
There are two primary ways that CEOs and CFOs can grow their businesses. One is by increasing sales, a strategy that is often referred to as internal or “organic” growth. The other is by buying or acquiring another business.

One way to think of these two growth strategies is as “the turtle vs. the hare.” Organic growth is usually slow and steady, achieved over a number of years through the disciplined sales, marketing and customer service efforts of your team. Conversely, a merger or acquisition may enable you to achieve explosive growth literally overnight.

In this article, we take a close look at the potential advantages of merging with or acquiring another company, as well as a few potential drawbacks.

Given multiple benefits of acquiring or merging, there are still some potential landmines awaiting unsuspecting CEOs and CFOs who haven’t done their homework, so thorough preparation is critical. Executives may wish to talk with a provider of outsourced CFO services. Professionals of this nature have deep expertise in acquisition strategies and implementations, experience they have gained as formerly-seated chief financial officers overseeing many successful acquisitions and mergers.

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