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How Small Businesses Can Use Big Data

  John W. Braine, Partner, CFO Edge, LLC  
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  Article Summary  
While many Los Angeles and Southern California executives may think big data is only for large corporations, there are many ways small businesses can use big data.

Among the multiple benefits small businesses enjoy from using big data are improved customer service, greater efficiencies, lower costs, and increased sales and revenue.

Reviewed in this article are a working definition of big data, examples of how small businesses can leverage big data, and keys to big data success.

Not biting off more than you can chew is at the heart of harnessing big data's power, and executives exploring how that power can improve financial and operational performance can benefit from talking with a provider of outsourced CFO services with a proven track record doing just that.

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