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Could Your Company Benefit From Verticalization?

 
  John W. Braine, Partner, CFO Edge, LLC  
   
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  Article Summary  
Verticalization - applying a vertical segmentation strategy to customer groups and offerings - generates many high-value outcomes.

Tailoring offerings to address needs of well-defined groups positions salespeople as go-to experts and enhances differentiation, and research findings show examples of exponential ROI gains when sales teams are deployed by niche segments.

These findings also show vertical alignment better meets customer needs for deeper understanding of their industries, challenges and visions.

A good place to start is to review historical customer and sales data, and doing so will generate insights on buying trends, profitability and vertical segment opportunities.

Los Angeles and Southern California executives looking at verticalization can benefit from talking with a CFO services provider.

An on-demand CFO brings client-side and services-side expertise grounded in successful verticalization initiatives.

The CFO collaborates with executives and their teams to assess opportunity strengths and challenges, as well as present benefits and risks of alternate vertical segmentation scenarios.

  Open as PDF Open the entire article as a downloadable PDF (No form completion is requested.)  
     
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