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How to Perform a PEST Analysis

 
  Arthur F. Rothberg, Managing Director, CFO Edge, LLC  
   
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  Article Summary  
While a SWOT analysis generally has a narrower focus on strengths, weaknesses, opportunities and threats at a product or business level, a PEST analysis tends to be a broader look at market forces and how changes present threats and opportunities for a business.

At the center of a PEST analysis are sets of questions for discussing relevant changes in the areas represented by the PEST acronym: political, economic, socio-cultural and technological changes.

Completing a PEST analysis provides a host of benefits including informed support for prioritizing initiatives and awareness of initiatives that are less likely to succeed.

Executives interested in conducting a formal PEST analysis can benefit from a discussion with a provider of CFO services who has a proven record of completing these assessments on both client and services sides.

Too, a CFO partner combines a fresh perspective with objectivity to support clarity in interpreting findings and recommending beneficial ways of acting on knowledge gained from the exercise.

  Open as PDF Open the entire article as a downloadable PDF (No form completion is requested.)  
     
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